1. Introduction

XIANGDA DUTY-FREE DEPARTMENT STORE CO., LIMITED (“we”, “us”, or “our”) operates the website http://xiangda-duty-free.top/ (the “Website”) and specializes in women’s fashion retail. We are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our Website, make a purchase, or interact with our services. By accessing or using our Website, you consent to the practices described in this Privacy Policy.

2. Information We Collect

2.1 Personal Information

When you engage with our services, we may collect personal information that can identify you, including but not limited to:

  • Contact details: Name, email address (e.g., service@xiangda-duty-free.top for communications), phone number (if provided voluntarily).
  • Purchase-related information: Shipping address, billing address, payment method details (e.g., credit card information, which is processed through secure third-party payment processors).
  • Account information: If you create an account on our Website, we will collect your username, password (encrypted for security), and preferences.

2.2 Non-Personal Information

We may also gather non-personal information that does not directly identify you, such as:

  • Technical data: Browser type, operating system, IP address, device information, and pages visited on our Website.
  • Usage data: Information about how you interact with our Website, including browsing patterns, search queries, and the duration of your visits.
  • Aggregated data: Statistical information compiled from multiple users, which is anonymized and used for analytical purposes.

3. How We Use Your Information

We use the collected information for the following legitimate purposes:

  • To process and fulfill your orders, including delivering products, confirming purchases, and providing order updates.
  • To communicate with you: Respond to your inquiries, provide customer support, send important notices (e.g., changes to our terms or policies), and share information about our products, promotions, and events (with your consent, where required by law).
  • To improve our Website and services: Analyze usage trends, identify areas for enhancement, and optimize the user experience.
  • To personalize your experience: Tailor product recommendations, content, and marketing messages based on your preferences and browsing history.
  • To ensure security: Detect and prevent fraud, unauthorized access, and other security breaches.
  • To comply with legal obligations: Fulfill regulatory requirements, resolve disputes, and enforce our terms and conditions.

4. Disclosure of Your Information

We will not sell, rent, or lease your personal information to third parties without your consent, except in the following circumstances:

  • To trusted service providers: We may share your information with third-party vendors who perform services on our behalf, such as payment processing, shipping and delivery, IT support, marketing assistance, and data analysis. These service providers are obligated to protect your data and only use it to fulfill the services we request.
  • For legal reasons: We may disclose your information if required by law, court order, or government regulation, or if we believe such disclosure is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
  • In business transactions: If we are involved in a merger, acquisition, sale of assets, or other business transaction, your personal information may be transferred as part of the transaction, provided that the receiving party agrees to protect your data in accordance with this Privacy Policy.
  • With your consent: We may share your information with third parties if you explicitly authorize us to do so.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • Encryption of sensitive data (e.g., passwords, payment information) using industry-standard protocols.
  • Secure storage systems with restricted access.
  • Regular security audits and updates to our Website and systems.
  • Training for our staff on data protection practices.

While we strive to maintain the highest level of security, no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security of your information, and you acknowledge and accept the inherent risks associated with sharing data online.

6. Your Rights and Choices

You have the following rights regarding your personal information, subject to applicable data protection laws:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Ask to update or correct inaccurate or incomplete personal information.
  • Erasure: Request the deletion of your personal information, where legally permitted.
  • Restriction of processing: Request that we limit the processing of your personal information in certain circumstances.
  • Data portability: Request the transfer of your personal information to another organization, in a structured, commonly used, and machine-readable format.
  • Opt-out: Unsubscribe from marketing communications by following the instructions in the emails we send, or by contacting us at service@xiangda-duty-free.top.

To exercise any of these rights, please contact us using the details provided in Section 8. We may require you to provide proof of identity to verify your request and ensure the security of your data. We will respond to your request within a reasonable timeframe as required by law.

7. Cookies and Similar Technologies

Our Website uses cookies and similar tracking technologies (e.g., web beacons, pixels) to enhance your browsing experience. Cookies are small text files stored on your device that allow us to recognize your browser, remember your preferences, and collect usage data.

You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies, but please note that disabling certain cookies may affect the functionality of our Website and limit your access to certain features.

8. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us at:Email: service@xiangda-duty-free.topWebsite: http://xiangda-duty-free.top/

9. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with a revised “Last Updated” date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our Website after the changes take effect constitutes your acceptance of the updated Privacy Policy.